Category Archives: Print Industry Trends

How to Update Your Skills for the Digital Age

Over 14 years ago, could you envision sharing tidbits from your life on Facebook? Probably not. Innovation has engulfed our personal and professional lives. As technology and job duties evolve, it is crucial that your skill set evolves too. The Printing Industries of America offer a convenient online resource where you can learn new skills…
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Has Print Recovered From the Great Recession?

Ten years ago as housing markets, banks and industries of kinds crumbled, the print industry began a transformation. Sales plummeted and digital media started to challenge print's worth as a medium. A recent PIA Flash Report on the Great Recession examines the state of the print industry after those harrowing years. Is the print industry…
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Leave Your Mark on the Print and Premedia Industry

What Will Be Your Legacy? As you likely know by now, the print and premedia industry has evolved a lot in the past 10-15 years. We've adapted to the digital age and are here to stay. However, there is a gap in our workforce of skilled employees. As more of print and premedia's industry veterans…
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What Drives Millennials to Consume the Print Medium?

Print pieces and the millennial generation aren't two things that seem to go together. However, 87% of millennials like receiving direct mail campaigns. At Print 17, the surprising millennial attraction to the print medium was a key topic. Doris Brown-McNally, Worldwide Brands Innovation Manager, and Jacob Shamis, Americas Brands Innovation Manager, HP. Inc. broke down…
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